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"Use every man after his desert, and who should 'scape whipping?"

Sunday 12 August 2018

Guerilla advertising brings London's SUV drivers down to size



Well it's an old joke and maybe a bit childish, but after multiple bad experiences with the drivers of these fearsome things in London I couldn't help but smile at this poster featured on the Londonist website.

A Birmingham-based artist known on instagram as fokawolf has been busy in London over the past week or two, with lots of subversive posters pasted up in the busiest localities - including this beauty to be found in the Brick Lane area. Apparently that's a genuine phone number and the artist has already had some interesting answerphone enquiries about this NHS offer.

Of course when it comes to  SUVs and luxury 4x4s I have plenty of previous. I'm a cyclist, yes, but also a pedestrian and a car driver. I've found these bloated vehicles to be not only the most aggressive and arrogant of road users but also plain nuisances, they way they block pavements and narrow back streets with their morbidly obese bodywork. But be patient, read on.

fokawolf's other London-themed efforts include a satirical take on the moped-mugger phenomenon, a worthy poke at the heat suffered by passengers on the Central Line, and an even better poke at the inexplicably popular London Eye ("only £74 per rotation").

It's worth checking out their instagram feed for loads of other timely takes on what passes for life in 2018 UK.